Influencers

Influencers.

Vloggers also known as you-tubers have become brand ambassadors. Though many of then start as you-tubers through vlogging their expertise or personal lives, many end up being sponsored by brands that they talk about to their audience. These can be big or small brands or either hotel and tourism related destinations.

An example of a travel vlogger is “funforloius” who vlogs about his trips to different destinations and most of which could be sponsored or paid for.

He has over 1.6 million follower who are influenced by his documentaries about where he has been.

Hotel and tourism services can benefit from influencers and this form of influence marketing because most hotels are already moving quickly and focusing on social media marketing compared to traditional marketing. The benefits these hotels associate with influencer marketing include:

ü  Top world Influencers help brands tell their story through influence marketing. Hence engaging with 

ü  Social media is considered as something they can easily engage in and are able to think about it every day. This makes it easier to execute this form of marketing through individuals with various expertise and high number of followers compared to traditional marketing, which can be very complicated, there by reaching a wider audience who will talk about their brand, who will then talk to others about the brand.

ü  Influencer marketing makes it easier to measure the influence, both in terms of people spreading the word and the discussion and likes generated by the influencer who is communicating about the brand to followers as they have gained respect and trust in online communities.

ü  The influence is measurable significantly, almost immediate especially if they have a huge number of followers by looking at the blogger's site traffic, number of followers (if available,) the engagement through comments they get from readers, and whether they see an uplift in numbers of reservations after a bloggers positive review hits the web.