Mobile App company.

Section 4: mobile friendly site.

#buzzandgo

Creating experience and sharing their story.
 Creatiivity and social media experience.
 Digital Statistics.
 Metrics.
Unique
Influencers

e-spa influencer marketing

Influencers

Influencers.

Vloggers also known as you-tubers have become brand ambassadors. Though many of then start as you-tubers through vlogging their expertise or personal lives, many end up being sponsored by brands that they talk about to their audience. These can be big or small brands or either hotel and tourism related destinations.

An example of a travel vlogger is “funforloius” who vlogs about his trips to different destinations and most of which could be sponsored or paid for.

He has over 1.6 million follower who are influenced by his documentaries about where he has been.

Hotel and tourism services can benefit from influencers and this form of influence marketing because most hotels are already moving quickly and focusing on social media marketing compared to traditional marketing. The benefits these hotels associate with influencer marketing include:

ü  Top world Influencers help brands tell their story through influence marketing. Hence engaging with 

ü  Social media is considered as something they can easily engage in and are able to think about it every day. This makes it easier to execute this form of marketing through individuals with various expertise and high number of followers compared to traditional marketing, which can be very complicated, there by reaching a wider audience who will talk about their brand, who will then talk to others about the brand.

ü  Influencer marketing makes it easier to measure the influence, both in terms of people spreading the word and the discussion and likes generated by the influencer who is communicating about the brand to followers as they have gained respect and trust in online communities.

ü  The influence is measurable significantly, almost immediate especially if they have a huge number of followers by looking at the blogger's site traffic, number of followers (if available,) the engagement through comments they get from readers, and whether they see an uplift in numbers of reservations after a bloggers positive review hits the web.

The customer journey to online purchase.

The Customer Journey to Online Purchase.

Same criteria, two different countries.

• The chosen industry is the travel industry in Japan and in Brazil.
  
• There is a difference in terms of journey purchase between these two countries with Japan
  mostly favoring the display click, followed by referral, organic search, generic paid search
  and brand search all together at same rate before the actual purchase is made.
  
• Japan has emailing has the first step towards purchasing decision.
  
• Brazil has various stages which lead to customer design on purchasing it has display and click
  as its first. This could be due to high smart phone usage or during online visits then person
  tend to click on online ads.
  
• Display click is followed by social referral, generic paid search and organic paid search, email
  then purchase.
  
• Japanese compared to Brazil would use more online searches based on the level of technology
  in the country, Whereas Brazil which falls way behind in terms of technology development have social referral after a click and display.
  
  
  
  
  
  
  

• The is some difference in terms of different industry in Japan, as well as some similarity in the Business in the shopping industry verses business in the food and drink industry. Social comes in after display and click.
  
• In the business shopping industry we have referrals, generic paid search and brand paid search since many like to find out more information about goods before purchasing them. This process is also influenced by organic search and emails. Emails can be sent by brands as they try to figure out needs of consumers trying to purchase their products.
  
• Food and drink also influenced by email, which could be messages from brands, followed by generic paid search. We also have referrals, organic search and brand paid search.
  A Typical hotel would use various marketing techniques like: Emailing, Brand paid advertising, Display and lick and social.
  
  
  The most important for hotels would be:
  
• Emailing where promotions and various offers are sent to consumers who have subscribed to their e.g. miles program.
• Social especially through influencers who have following, use of social media where followers are able to engage which could lead to purchases.

• Through having referrals from consumers who have experienced their products and are able to communicate about it thereby influencing the bookers.

Examples of 2 touch points

 

Screens in Decision making:

• Various screens could be used during decisions making like TV, smartphones, ipads, PCs etc.
  
• Generally consumers can be found of various screens at the same moment hence all these could in influence journeys either at the same time or different times. Example is a consumer watching TV and is on his/her phone at the same time while also trying to work on a PC. 
  

Visuals

Key words currently generated

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